Public Concern at Work

Sandra Meek
26th March '13

We’ve been working with Public Concern at Work, the whistleblowing charity, on their new digital brand and website.

Public Concern at Work are the country’s leading Whistleblowing charity, working to protect society by encouraging workplace whistleblowing. We’ve recently been working with them on their digital brand and website, refocussing their strategy on the business services they offer and evolving their brand to help them feel more professional and approachable.

Having fully researched the work they do and other charities in the same sector, we developed their brand’s personality, behaviours and narrative. As PCaW deal with important issues and sensitive information, we developed values that balance seriousness, responsibility and expertise with approachability, lightness and openesss.

The home page focusses the brand’s message on the services they offer, both to individuals and to companies. Illustrations and hand-drawn lettering within the main messaging help bring a friendly, hands-on feel to the brand while strong, blocky typography helps to retain their authority.

PCaW’s old brand used vibrant colours which we wanted to retain, but bring up to date and more in line with the brand’s more serious approach. So we reworked the PCaW colour palette, introducing more trustworthy shades of blues and greens, and tempered these with white and grey to help it still feel light and modern.

We also helped PCaW launch their Whistleblowing Commission - a report into the state of whistleblowing and how it can be improved. Using the style developed for the digital brand, we created some campaign illustrations which we applied to a new, dedicated section of the website, and associated consultation documents.

See the full Public Concern at Work site and our work for the Whistleblowing Commission.