Case study: Chelsea Textiles
Taking a bespoke shopping experience online
Having successfully designed and built their first website in 2004, Chelsea Textiles - an upmarket interiors brand a stones throw from Harrods in London - came back to us wanting more. This time they needed an ecommerce solution and a full site refresh - but with a difference. They wanted style. They wanted class. They wanted a luxury experience online. So we created structure. We created flexibility. We created a seamless user experience. We stayed loyal to their brand but gave it a modern edge. In the end we turned their bricks and mortar shop into an elegant online experience for their discerning customers.
Taking an English brand stateside
Chelsea Textiles are known for their high quality, traditional interior products and furniture. Launched in 1990, they faithfully recreate antique hand-embroidered fabrics and cushions, using the best materials and craftsmen, catering to the high end interiors market. They often collaborate with renowned and acclaimed interior designers on embroidery collections and work with boutique hotels on interiors commissions. They're 'the antiques of the future'.
“When they came back to us, what they wanted was something that would showcase products as well as give them the opportunity to sell to the UK and US markets.”
Chelsea Textiles's site from 2004
Exclusive user experience
A selection of Chelsea Textiles's products
A flexible ecommerce solution
With such a bespoke service, Chelsea Textiles needed a bespoke ecommerce solution. For smaller online businesses, off the shelf systems such as Shopify are great - straightforward to use and quick to set up, but they are commission based so the higher the volume of sales, the more you pay. Instead, we used Magento, which allowed us to create many custom elements and fully tailor the Chelsea Textiles online shopping experience.
Benefits of Magento for developers:
- High performance
- Hundreds of extensions
- Open architecture to add even more functionality and to integrate with other systems
- Gives you and the client complete control
- Easy to build, edit and publish pages
Benefits of Magento for clients:
- Your shop works and looks great on desktop and mobile
- You can tailor your site to provide your customers with a unique shopping experience
- It gives you complete control over products, stock and content
- You can use private sales to engage valued customers
- It’s scalable, so grows as your business grows
A modern update to traditional branding
Aesthetically, Chelsea Textiles have a clear design style which is sophisticated and classic with a muted colour palette. As they’re renowned for attention to detail that was key to any branding refresh we undertook. The design brief for the Ecommerce sites was clear - to maintain the aesthetic of their physical shops - calm, traditional and high-end environments.
“It was key for Chelsea Textiles that the online shop didn’t feel like a standard online shop - they wanted an experience for their users that emulated the physical experience, whilst still being easy to navigate and simple to use.”
Product listings pages
We took an English brand stateside with a flexible e-commerce solution whilst ensuring the user experience felt exclusive and special. We brought a modern update to traditional branding and helped Chelsea textiles deliver the outstanding customer service they’re known for - with a few added special touches and some unique features that their customer’s love. And what’s even better? We’ve further cemented our relationship with the client and continue to work with them as their business grows.