Managing & Technical Director
Time in the industry
BA Hons Design
Designer at Mediumrare
Playing the piano
What do you do here at Pretty?
"A web designer's job is the semantic organisation and categorisation of information. There are many hidden perceptual structures as to how you can do this, so by the time you get to choose what colour it is, you’re already done. Although thats the only thing people want to discuss. In fact, quite often if people notice things about the design of a website, it's because it’s not working right yet.”
Where did it all start?
“I studied design at uni because I thought it was more relevant of the real world than fine art. But I didn’t know what it was back then. I studied design by accident. I thought I might want to be an architect, but was quickly put off by the huge time lag between thinking, drawing, and then the visible result of that. I did a bit of everything and I noticed that computers were changing everything and that's where the interesting stuff was happening. Dom and I were mates at uni and then we set up Pretty to do more of that interesting stuff and make some money.”
“I remember thinking to myself - well, I appear to be freelancing, there’s another desk, you can join me here.”
What are you known for professionally?
“Typography. Messing about with browsers. CSS/SASS. Turning people’s aims into actionable specifications. Googling. Actually this is a very important skill and often people don’t progress past the basics. But basically, if something has a definitive answer it will be available on the internet and if not there will be a long discussion about the differing opinions.”
“The internet keeps changing the job. Every six months or so, something will come along which blows all the old ways out of the water and you have to learn again from scratch. Sometimes this is a pain in the ass if you’re in a hurry, but it’s good to keep learning.”